Are you a planner? Do you have your cute, little calendar all organized and color coded based on your class schedule and extracurriculars? Do you like to pick out your outfit the night before? Does going on a spontaneous trip make you a little uncomfortable? This chapter is for you! Planning is a critical part of life whether …

     Have you ever been a part of something where you are able to complete tasks or challenges in order to level up or gain some sort of reward? This is the act of gamification. We see it CONSTANTLY in the world of marketing today. Whether we recognize it or not. I think of gamification within a loyalty program …

     Does your favorite app know your name? Or even your favorite coffee order and what time of day you typically buy it? Or maybe, you have been researching a new pair of sneakers. Then you begin to notice that every ad you see online contains Nike or Hoka’s best deals! Is this type of personalization scary? Or is …

     What motivates you? Is it a really nice pay check? Is it the attention of someone in authority? Or, is it the fact that you are valued and needed in your workplace? Each of these components add up to create a healthy environment of employees who are eager to do the right things to enhance the company as …

       Whenever I think of loyalty programs, my mind immediately goes to one of my good and faithful friends, the Starbucks app. There is just something about those stars that makes me excited to order a coffee or treat! If you’re unfamiliar, the Starbucks company has created an incredible loyalty/rewards program where customers that sign up to be …